Retail 24 HS: An Analysis of Consumer Bompreço in the mornings of Days of the Week

Authors

  • Dhione Olveira Santana Universidade Federal de Sergipe (UFS)
  • Álvaro Álvaro Augusto Santos Santana Universidade Federal de Sergipe
  • Elaine Elaine Conceição Lopes Universidade Federal de Sergipe
  • Denison Dias Bonfim Universidade Federal de Sergipe

Keywords:

Marketing, Consumers, Consumer Behavior, Retail 24 hours

Abstract

Aracaju, Sergipe's capital is considered a quiet town, but with the acceleration of its urban development, observed changes in the habits of its citizens, especially from the perspective of consumption. The objective of this study is to analyze consumer behavior of weekdays in the supermarket Bompreço Jardins 24 hours in Aracaju, in the period from midnight to six in the morning and see the profile of consumers, the reasons for choosing this alternative time of purchase the objects of purchase and satisfaction with the service provided. The methodology adopted is exploratory and field interviews were used for this method and the observational study.

Author Biographies

Dhione Olveira Santana, Universidade Federal de Sergipe (UFS)

Estudante de Publicidade e Propaganda na UFS

Álvaro Álvaro Augusto Santos Santana, Universidade Federal de Sergipe

Estudante de Publicidade e Propaganda na UFS

Elaine Elaine Conceição Lopes, Universidade Federal de Sergipe

Estudante de Publicidade na  Universidade Federal de Sergipe

Denison Dias Bonfim, Universidade Federal de Sergipe

Estudante de Publicidade na   Universidade Federal de Sergipe

Downloads

Published

2013-01-15

How to Cite

Olveira Santana, D., Álvaro Augusto Santos Santana, Álvaro, Elaine Conceição Lopes, E., & Dias Bonfim, D. (2013). Retail 24 HS: An Analysis of Consumer Bompreço in the mornings of Days of the Week. Scientia Plena, 8(9). Retrieved from https://www.scientiaplena.org.br/sp/article/view/689

Issue

Vol. 8 No. 9 (2012): September/Setembro 2012

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work